Culture Mix
Cannes 2024
DAY 1 - Opening Elegance
17 June (Monday)
10:00 AM - 11:00 AM
Welcome Brunch
Welcome Brunch
11:00 AM - 12:00 PM
PANEL: Democratizing, Diversifying & Dimensionalizing the Industry
A conversation reimagining the investment & impact of inclusion
Moderator:
Panelist:
Gabrielle Shirdan
Dabo Che
12:00 PM - 01:00 PM
Networking Lunch
TBD
01:00 PM - 02:00 PM
Panel: Playing to Win: Big Bets Made on Culture
A discussion on the holistic approach brands/teams are taking to drive audience engagement. Not limiting it to multicultural OR female OR youth…but integrating across ALL cultural connection points to create compelling and BIG conversations that WIN.
Moderator: Damaune Journey, Global Chief Growth Officer, 72&Sunny
Panelists:
Brian Norris, CRO Scripps
Danita Johnson, President of Operations, DC United
02:00 PM - 03:00 PM
PANEL: The Art of Storytelling
TOPIC: Elegant Narratives in Advertising: Examining how elegance is portrayed in storytelling through advertising campaigns.
Moderator: TBD
Panelists: TBD
03:00 PM - 04:00 PM
TBD
TBD
04:00 PM - 05:00 PM
TBD
TBD
05:00 PM
Wrap up
TBD
DAY 2 - INK & INSIGHTS
18 June (Monday)
10:00 AM - 11:00 AM
The Collabo - Brand and Artist Collaborations
Moderator: Marcus Collins
Panelists:
Maria Weaver, Global President, WMX at Warner Music Group
Kevin Liles, CEO of 300 Entertainment
Kenya Vaughn - Recording Artist, "Summer"
11:00 AM - 12:00 PM
C-Suite Coach
Angelina Darrisaw
12:00 PM - 01:00 PM
Networking Lunch
TBD
01:00 PM - 02:00 PM
Networking Lunch
TBD
02:00 PM - 03:00 PM
Women in Business
iLife and Love. The focus would be on not dimming our light / reclaiming our joy.
Moderator: TBD
Panelists: Valeisha Butterfield - Vice President of Partnerships and Engagement at Google, Inc
03:00 PM - 04:00 PM
Playing to Win: Big Bets Made on Culture
Panel: Systematic Impact in Spirits, partnership and media
Panelists: Erin Harris/Dia Simms and Nas Nworu of PVO Global
Moderated by Sade Mohammed - Time CMO
04:00 PM - 05:00 PM
Women in Sports
PANEL: Empowering Narratives: Women Redefining Sports and Changing the Culture
Join us for an inspiring panel discussion as we explore the compelling narratives of women in sports and the pivotal role of brand partnerships in shaping these stories and the impact on culture. Our panelists, including renowned athletes, brand strategists, and storytelling experts, will delve into the power of storytelling to elevate women's sports and the opportunities for brands to support and amplify these narratives
Jessica McCourt, Malka Producer of Shattered Glass, and WNBAPA Story
Danette Leighton, President Women’s Sports Foundation (confirming)
Lydia Daly- Head of Advertising and Research Paramount (confirming)
Cythnia Clevenger, SVP B2B Marketing Tubi
Christine Guilfore, President SeeHer
Javier Farfan, NFL, Culture Marketing Strategist
Danita Johnson, President, DC United Soccer
05:00 PM
Wrap up
TBD
DAY 3 - ARTISTRY UNLEASHED
19 June (Monday)
10:00 AM - 11:00 AM
Celebrating Black Excellence in Creative Industries
Black Creatives in Advertising and Marketing: Showcasing successful Black professionals in the advertising and marketing industries.
Moderator: TBD
Panelists: TBD
11:00 AM - 12:00 PM
Creating Culture: Barbie to Gaming and Beyond
PANEL: Creating Culture: Barbie to Gaming and beyond
Moderator:
Panelists:
Tyler Bahl, SVP, Head of Marketing, Activision
Zach Hilder, Executive Creative Director, 72andSunny LA
Geoff McHenry, Executive Strategy Director, 72andSunny NY
12:00 PM - 01:00 PM
Networking Lunch
TBD
01:00 PM - 02:00 PM
The Future is Inclusive
Moderator: B. Scott, Content Creator, LGBTQIA+ Advocate and TV Personality
Panelists:
Maria Teresa Hernandez, SVP, Brand Partnerships & Head of Diverse Supplier Marketplace, MIRRIAD
Aaron Walton, CEO and Founder Walton Isaacson
02:00 PM - 03:00 PM
Creating Ownable Spaces A conversation on equity in creative excellence
Moderator: TBD
Panelists: Issa Rae, Color Creative Gabrielle Shirdan, CEO & CCO of Kitchen Table + Co-Founder of Heir Loom (the first Black & woman-owned Holding Company in advertising)
Dabo Che, CEO & CCO of CHÉ Creative + Co-Founder of Heir Loom
03:00 PM - 04:00 PM
Global Perspectives on Juneteenth
Cultural Exchange and Juneteenth:
The potential for Juneteenth to foster cultural exchange and global conversations about freedom and equality.
Moderator: TBD
Panelists: TBD
04:00 PM - 05:00 PM
The Future (of Creativity) is Female
Moderator: Sherina Florence - Independent
Panelists:
Liz Taylor - Global CCO , Ogilvy
Judy John - Global CCO, Edelman
Pum Lefebure - Co-Founder and CCO, Design Army
Tiffany Rolfe - Global CCO, R/GA
Margaret Johnson - Globall CCO GSP
05:00 PM - 06:00 PM
KEYNOTE - Fernando Machado
Former CMO of Burger King, Activision Blizzard, Notco
Fernando Machado is a visionary global marketer with a passion for cultivating brands and driving business growth. He firmly believes in that creativity can be a source of competitive advantage. Over the years, he has garnered a distinguished reputation for himself and the brands he's helmed, focusing on distinct propositions, innovation, design, and strategic marketing approach.
06:00 PM
COCKTAIL RECEPTION: Hosted by Ten to One
Signature cocktails and bites by Pronghorn.
DAY 4 - OPENING CONVERSIONS
20 June (Monday)
10:00 AM - 11:00 AM
Authentic Leadership
Speaker: Shannon Washington
R/GA as US Chief Creative Officer
11:00 AM - 12:00 PM
The One Club Of Creativity
TBD
12:00 PM - 01:00 PM
Networking Lunch
12:30PM KEYNOTE: Marcus Collins (FOLLOWED BY BOOK SIGNING)
01:00 PM - 02:00 PM
Networking Lunch
TBD
02:00 PM - 03:00 PM
Welcome and Introductions
Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.
03:00 PM - 04:00 PM
Welcome and Introductions
Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.
04:00 PM - 05:00 PM
Fashion as a Form of Activisim
Topic: Fashion Statements: How designers and brands use fashion to make political and social statements.
Moderator: TBD
Panelists: Timeekah Murphy
05:00 PM
TBD
TBD
DAY 5 - ARTISTRY UNLEASHED
21 June (Monday)
12:00 PM - 06:00 PM
Rose' En Blanc - Day Party
Networking Pool Party
06:00 PM
Wrap up - Closing Remarks
Network with other event professionals at an on-site happy hour, sponsored by Logo Co.